2022 Trends in Digital Marketing - Refocus
Listen now
Description
Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. Will and the guests looked at issues around recruitment and upskilling and key factors regarding the customer experience. We also touched on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world, we looked at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered! You can view the full transcript on our website. While you're there, check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us!
More Episodes
Travel the world in this week's episode! Host Will Francisā  peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBaseā  for finding remote accommodation and Michelle built HR platform Remote Rebellion out of frustration with companies...
Published 05/03/24
Published 05/03/24
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content,...
Published 04/19/24