A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificially generated designs. Jason's top tips on getting started on your brand or rebrand: 1. Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user's core problem. 2. Doing nothing is often a solution to a problem. 3. Think about where you can be different. 4. Then start the creative process. Check out Crowdspring's focus group tool The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at [email protected].