In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering  examples of some key brands who have benefitted from smart application of the science. This is the last episode before our summer break. Tune in again on September for more marketing insights from the Digital Marketing Institute. In the meantime, check out Will's recent webinar on Optimizing your Own Podcast. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free.