In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.  Timestamps: 00:00 AI in the sky: exploring AI's impact. 05:36 CEO should lead company-wide AI implementation. 08:38 AI transformation in marketing leads whole organization. 11:37 Building custom GPT, feeling similar to marketing ops. 13:35 Marketing professionals need to study AI integration. 17:01 AI's impact on content and book relevance. 21:54 Struggling to soundproof a studio, book disappointment. 23:32 Desire to use AI to enhance content. 28:57 Podcast to book, adapting to AI changes. 31:03 Potential danger in creating a book unnecessarily. 37:18 People prefer authentic communication over polished content. 40:07 Developing consistent, unique brand personality for success. 41:37 YouTube thumbnails must feature logo and face. 44:40 Seeking feedback on potential recurring segment format.