n this episode of the AI-Driven Marketer, Dan Sanchez [https://danchez.com] interviews Gen Furukawa [https://www.linkedin.com/in/genfurukawa/], Founder of SuperMarketers [https://supermarketers.ai/], about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you're looking to...

In this episode, Dan Sanchez [http://danchez.com/] demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student. Find the course at: https://aidrivenmarketer.com/course My CRM/marketing platform:...

In this episode, Dan Sanchez [https://danchez.com/] is joined by Jim Laurain [https://www.linkedin.com/in/jameslaurain/], an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the...

In this episode, Dan Sanchez [https://danchez.com] dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational...

In this episode, host Dan Sanchez [https://danchez.com/] dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers...

In this episode, Dan Sanchez [https://danchez.com/]dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this...

In this episode, Dan Sanchez [https://danchez.com] sits down with Ashley Faus [https://www.linkedin.com/in/ashleyfaus/], the Head of Lifecycle Marketing at Atlassian [https://www.atlassian.com/], to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and...

In this episode, Dan Sanchez [https://danchez.com] dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your...

In this episode, Dan Sanchez [https://danchez.com/] dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover...

In this episode of Ai Driven Marketer, Danchez [https://danchez.com/] is joined by Saar Ben-Attar [https://www.linkedin.com/in/saarbenattar/], founder of Ascent Growth Partners [https://ascent-growth.com/], to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies...

In this episode, Dan Sanchez [https://danchez.com] talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's...

In this episode of AI-Driven Marketer, Dan Sanchez [https://danchez.com/] sits down with Andre Yee [https://www.linkedin.com/in/andreyee/], the founder of Tiga AI [https://www.tiga.ai/] and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital...

In this solo update, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing...

In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly....

In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.  Timestamps: 00:00 AI perceptions as...

In this installment of AI-Driven Marketer, Dan Sanchez [https://danchez.com] sits down with Josh Nielsen [https://www.linkedin.com/in/joshnielsen/], the entrepreneurial mind behind Zencastr [https://zencastr.com/], to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from...

Join Dan Sanchez and Marc Angelos, as they chat about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting...

In this episode, Dan Sanchez [https://danchez.com] talks to Jessica Malnik [https://www.linkedin.com/in/jessicamalnik/] who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking...

Welcome to the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez [https://danchez.com], and today, we're joined by Marc Angelos [https://www.linkedin.com/in/mangelos/], a seasoned expert in finance, marketing, and technology. In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years. We'll explore the...

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer. Resources...

In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.  Timestamps: 00:00 AI in the sky: exploring AI's impact. 05:36 CEO should lead company-wide AI implementation. 08:38 AI transformation in marketing leads whole organization. 11:37 Building custom GPT, feeling similar to marketing ops. 13:35 Marketing professionals need to study AI integration. 17:01 AI's impact on content...

Welcome to Ai Microskills, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez [https://danchez.com], and today we've got Marc Thomas [https://www.linkedin.com/in/iammarcthomas/] from Podia joining us to break down how artificial intelligence is revolutionizing customer research. We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's...

In this episode, Dan Sanchez [https://danchez.com] discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom...

Join host Dan Sanchez as he interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications.  Timestamps: 00:00 Tool for...