Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO. 1. Find low-hanging opportunities to boost traffic Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it’s usually...

If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d probably prefer not to take a stab in the dark. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s run through a simple process for creating optimized URL slugs. 1. Remove special characters Have you ever seen a URL with backslashes () or square brackets ([])? Probably not, because these are unsafe characters that don’t belong...

LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral. The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 effective ways to increase impressions, engagement, and post clicks on LinkedIn. #1: Find LinkedIn Posts in Previously Published Content The first step of...

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. What types of organic search results are there? Hi, Im Cally, from the International Institute of Digital Marketing. Let’s look at some types of organic search results. Featured snippets Featured snippets are short snippets that briefly answer the searcher’s question. They...

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Hi I’m Cally, From the International Institute of Digital Marketing. Here are 6 app monetization strategies you can use to ensure your app’s success. 1. Charge for the App in the App Store Charging for app downloads is the oldest trick in the book. When apps were first...

As you are working on your website’s search engine optimization, keep in mind there are several types of bad backlinks you don’t want. Hi, I’m Cally, from the International Institute of Digital Marketing. These are five of the most significant types of backlinks to avoid. 1. Links From Spammy Sites These are links back to your site from places you just don’t want to be associated with your brand. Your website could be receiving backlinks from these kinds of places and search engines may...

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. This is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to merge your Twitter accounts. Merge Twitter Accounts Through Your Dashboard While you can’t merge Twitter...

If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Hi I’m Cally, from the International Institute of Digital Marketing. Here’s how to create a good channel that constantly puts out quality content that people want. Create a Great Channel Layout & Organize Your Youtube Content The first step to YouTube marketing is to have a great channel layout. When people come to...

You may be filled with questions, wondering how a chatbot can help when it comes to improving your marketing strategies. What if my company is small? Are they still useful? What can chatbots really do when it comes to adding valueor enhancing marketing strategies? The answer is: Lots of things, actually. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 6 Reasons to use chatbots for your website. 1.Chatbots Simplify Things Chatbots keep things easy for...

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s look at a Scrum-based approach to content marketing. Scrum benefits for content teams The iterative approach of Scrum gives the content marketing team clearly defined increments of work, which...

Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy. Content marketing is the opportunity to make everything we do better. Hi, I’m Cally, from the International Institute of Digital Marketing. Here is How Content Marketing Can Save Your Digital Marketing Strategy Content strategy: The heart of a marketing strategy Many marketing organizations seem stuck in a never-ending cycle chasing the needs of internal content/experience...

Most of you must have heard the term ‘social media ROI’. But what does it really mean? Broadly, social media ROI is the total of all the activities, efforts, investments and actions on social media that create value for your brand or business. This could be in the form of brand awareness, traffic to your website, sales through social media promotions, and of course, revenue. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are  4 Quick Steps To Define And Measure...

Make no mistake: running a website is hard. The good news is that WordPress maintenance servicescan take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere. Hi, I’m Cally, from the International Institute of Digital Marketing. Here is a list of the best WordPress maintenance and management services. #1 – WP Buffs — The Best For Site Security WP Buffs is a top maintenance service for those that want full confidence in their...

Want more likes, followers, traffic to your e-comm site, and ROI on your digital marketing investment? Of course, you do! Everyone wants it but few are able to get it right. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are the best digital marketing blogs that are a must read every week as a marketer. 1) Intercom From sales, marketing, support, to product and design, engineering and professional growth, Intercom covers a broad range of topicsthat are...

Scrum Artefakte Scrum se artefakte verteenwoordig werk of waarde. Dit is ontwerp om die deursigtigheid van sleutelinligting te maksimeer. Dus, elkeen wat hulle ondersoek, het dieselfde basis vir aanpassing. Elke artefak bevat 'n verbintenis om te verseker dat dit inligting verskaf wat deursigtigheid en fokus verhoog waarteen vordering gemeet kan word: ● Vir die Produkagterstand is dit die Produk Doelwit ● Vir die Sprint-agterstand is dit die Sprint-doelwit ● Vir die Inkrement is dit die...

Crafting #landing pages that convert is not hard, but the key doesn’t lie in creating these pages but making them effective. One must understand that it involves more than just simply designing something that looks good and gives customers what they want. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s look at 6 Tested Ingredients To Create #Landing Pages That Convert #Customers 1) Focus and purpose Like any and every job, a good #landing page has a clear focus...

Scrum Byeenkomstighede Die Sprint is 'n houer vir alle ander geleenthede. Elke byeenkomstigheid in Scrum is 'n formele geleentheid om Scrum-artefakte te inspekteer en aan te pas. Hierdie geleenthede is spesifiek ontwerp om die vereiste deursigtigheid moontlik te maak. Versuim om enige byeenkomstigheid soos voorgeskryf te hou, lei tot verlore geleenthede om te inspekteer en aan te pas. Scrum byeenkomstighede word gebruik om n reëlmaat te bewerkstellig en om die behoefte aan vergaderings wat...

Scrum Waardes Die suksesvolle gebruik van Scrum hang daarvan af dat mense vaardig raak in die uitvoering van vyf waardes: Toewyding, fokus, openheid, respek en moed Die Scrum-span verbind hul daartoe om hul doelwitte te bereik en mekaar te ondersteun. Hul primêre fokus is op die werk van die Sprint om die beste moontlike vordering in die rigting van hierdie doelwitte te maak. Hierdie waardes gee rigting aan die Scrum-span met betrekking tot hul werk, optrede en gedrag. Die besluite en stappe...

Scrum Teorie Scrum is gebaseer op empirisme en maer denke. Empirisme beweer dat kennis uit ervaring kom en besluite geneem moet word op grond van wat waargeneem word. Maer denke verminder vermorsing en fokus op noodsaaklikhede. Scrum gebruik 'n iteratiewe, inkrementele benadering om die voorspelbaarheid te optimaliseer en om risiko's te beheer. Scrum betrek groepe mense wat gesamentlik alle vaardighede en kundigheid beskik om die werk te verrig en sodanige vaardighede te deel of te verwerf...

A happy and satisfied customer always tells your success story. Most of the people make their purchase decision after reading positive customer reviews on the web. Hi, I’m Cally, from the International Institute Of Digital Marketing. Let’s look at 5 tips on using customer reviews in marketing: 1) Post Customer Reviews on Social Media Platforms Facebook, Instagram, LinkedIn are popular social media platforms for customers to discuss and share their experience or submit reviews related to your...

Die 2020 Scrum Gids™ Doel van die Scrum Gids Ons het Scrum in die vroeë 1990s ontwikkel. Die eerste weergave van die Scrum Gids was in 2010 geskryf, om die doel van Scrum wereldwyd bekend te maak. Sedertdien het ons die Gids verder ontwikkel deur klein, funksionele opdaterings. Saam staan ons daaragter. Die Scrum Gids bevat die definisie van Scrum. Elke element van die raamwerk dien 'n spesifieke doel wat noodsaaklik is vir die algehele waarde en resultate wat met Scrum behaal word. Om die...

Blogging can be a pain. Not because content is hard to write, but due to the fact that no one can guarantee that your blog post gets read. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s look at an analysis of popular blog posts and see what common characteristics they have. A popular post tends to rank for at least 38 keywords But the big difference between posts that generate at least 1,000 visitors versus 5,000 wasn’t the number of keywords that they were...

Manifes van Agile Sagteware Ontwikkeling #agile #agilemanifesto #softwaredevelopment Ons ontdek voortdurend beter maniere om sagteware te ontwikkel deur dit self te doen en deur ander te help om dit te doen. Daardeur het ons die volgende waardes ontdek: Indiwidue en interaksies eerder as prosesse en gereedskap Werkende sagteware eerder as omvattende dokumentasie Kliëntesamewerking eerder as kontrakonderhandeling Reaksie op verandering eerder as die volg van 'n plan Dit wil sê, al is die...

It’s true that email marketing and social media are different by nature and each one has its unique characteristics. However, as the digital marketing space is becoming more and more competitive, and customers expect an omnichannel experience, it is only logical to combine two of the most effective marketing channels to get the best results possible. Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s explore ways that you can integrate your email marketing with a...