In February of 2018, I was on stage at Guerrilla Business Intensive testing the “persona” theory from the stage. I was testing out the theory of sequencing to see how it would impact my sales. Before we get too deep into this, just know that I saw an insane increase in units sold. So what is sequencing? First you need to understand the concept of personas. Most people fall into one of four buyer personas. People either want to know what you’re selling, why it works, who else has it, and how it works.