PodVader drops by to update everyone on the status of Always Listening. He also uses this time to promote his new podcast, Q'd Up Podcast on Podcasting - available now to subscribe to in Apple Podcasts or Spotify. Episode 0 is available now. Episode 1 is coming soon.

What Makes a Good Podcast Media Host?: https://joelsharpton.com/blog/what-makes-a-good-podcast-media-host (https://joelsharpton.com/blog/what-makes-a-good-podcast-media-host) The 5 Stages of the Podcast Listener Journey. Interesting: http://pivotsix.com/blog/podcast-customer-journey (http://pivotsix.com/blog/podcast-customer-journey) Hernan Lopez speaks on The New Media Show. - https://newmediashow.com/2020/02/28/podcast-academy-discussion-with-hernan-lopez-277/...

SERIAL Invented What?! The new Edison Research Top 10 - https://podnews.net/press-release/edison-research-ranker-q342019?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-24 (https://podnews.net/press-release/edison-research-ranker-q342019?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-24) The Unicorn that is Joe Rogan: https://rainnews.com/canadian-podcast-listener-suggests-the-joe-rogan-experience-is-a-unique-unicorn/...

The Podcast Academy Launches - https://podnews.net/update/podcast-academy-launch-coverage (https://podnews.net/update/podcast-academy-launch-coverage) The Podcast Academy Site - https://www.thepodcastacademy.com/ (https://www.thepodcastacademy.com/default.aspx?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-17) Tom Webster - Podcasting’s Biggest Mistake https://medium.com/@webby2001/podcastings-biggest-mistake-12183fee4e33...

Spotify podcast listening up big - https://www.theverge.com/2020/2/5/21123905/spotify-earnings-q4-2020-podcasting-investment-operating-loss (https://www.theverge.com/2020/2/5/21123905/spotify-earnings-q4-2020-podcasting-investment-operating-loss) Spotify buys the Ringer - https://www.forbes.com/sites/zackomalleygreenburg/2020/02/07/the-musical-motivation-behind-spotifys-500m-podcast-spree/#4c16cc3172de...

7 Deadly Sins of Non-Strategic Thinking - https://colemaninsights.com/coleman-insights-blog/the-seven-deadly-sins-of-non-strategic-thinking (https://colemaninsights.com/coleman-insights-blog/the-seven-deadly-sins-of-non-strategic-thinking) Billboard includes YouTube Views in Album Chart https://rainnews.com/billboard-will-include-youtube-licensed-views-in-its-album-chart-math-in-2020/ (https://rainnews.com/billboard-will-include-youtube-licensed-views-in-its-album-chart-math-in-2020/)...

And so it begins. My question is - what would drive Spotify to drive listens to a non-Spotify podcast if they aren’t making any money off of it? https://medium.com/portlandpod/moving-forward-how-will-spotify-handle-ads-95a5941419aa (https://medium.com/portlandpod/moving-forward-how-will-spotify-handle-ads-95a5941419aa) Great stuff from the guys at Pacific Content again. Love this line: “A show for “everybody” is a show for nobody.”...

Jay and Joel are both life-long Star Wars fans, so they took the opportunity to indulge themselves with this bonus episode. A spoiler-filled discussion of Star Wars: The Rise of Skywalker, the final film in the Skywalker Saga. The boys also discuss just what THAT means for Star Wars, and what they expect and hope for next. Beware, the boys do discuss some elements of season one of The Mandalorian as well, so if you’ve yet to watch that be forewarned. Thanks to our sponsor for the end of...

Geared more for broadcasters, but some good insights into the creation of an award winning podcast: https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645...

I don’t understand why articles like this get pushed out by the Podcast press as “new ideas”. Dynamic ad insertion has been around for YEARS now. Just because this guy at Spotify just discovered it, doesn’t mean other companies haven’t been doing this for years.  AND if you’re looking for the answer as to why independents are so fearful of bigger media companies coming in - it’s because of this vertical integration model where one company controls the creation, the hosting, the distribution...

Apple’s Top Listened to Podcasts of 2019 - https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=1478465283&genreIdString=26&mediaTypeString=Podcasts (https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=1478465283&genreIdString=26&mediaTypeString=Podcasts) Spotify’s Tops of 2019 - https://newsroom.spotify.com/2019-12-03/the-top-songs-artists-playlists-and-podcasts-of-2019-and-the-last-decade/...

Spotify launches podcast discovery tool. https://rainnews.com/spotify-launches-your-daily-podcasts-a-personalized-playlist-to-encourage-podcast-engagement/ (https://rainnews.com/spotify-launches-your-daily-podcasts-a-personalized-playlist-to-encourage-podcast-engagement/) From the Nov26 edition of Hot Pod: From TechCrunch (https://twitter.us12.list-manage.com/track/click?u=e7175619f87bd6b29429572aa&id=7e56f6e441&e=987d38aaf4) , writing up a recent report from Sensor Tower: “The...

Nothing ground breaking here but a great reminder for those who’ve been podcasting for long time: https://podcastbusinessjournal.com/five-beautiful-things-about-podcasting/ (https://podcastbusinessjournal.com/five-beautiful-things-about-podcasting/) Interesting checklist on what makes a good podcast host: https://blog.pacific-content.com/what-makes-a-great-podcast-host-a40d432d05fc (https://blog.pacific-content.com/what-makes-a-great-podcast-host-a40d432d05fc) Sponsor: Sleep with Me...

What’s the Deal with Libsyn and the IAB? - Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Some great stuff from Hot Pod’s 5 year anniversary - the Frustrated speak (and it’s hilarious): Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

There are a lot of caveats in this data, but useable info from Pacific Content on which Social Media channels deliver the most listens (for instance, understanding that a majority of PC’s clientele are branded podcasts, I throw out the LinkedIn data because that’s where business audiences are for other podcasters): https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/) The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs...

Sponsor: Sleep with Me Podcast - https://www.westwoodone.com/2019/10/16/westwood-ones-podcast-download-fall-2019-report-women-close-the-gap-podcast-events-gain-traction-podcast-listening-on-smart-speakers-hits-a-speed-bump-and-podcast-ad-appeal-shif/ (https://www.westwoodone.com/2019/10/16/westwood-ones-podcast-download-fall-2019-report-women-close-the-gap-podcast-events-gain-traction-podcast-listening-on-smart-speakers-hits-a-speed-bump-and-podcast-ad-appeal-shif/)...

Interim numbers from IPA survey: http://allaboutapplearcade.com (http://allaboutapplearcade.com/) Listening to Start Up with Alex Blumberg.

Libsyn faces a SERIOUS shakeup - Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

Podcasters making money...a study by Jack Rhysider, the creator of the podcast Darknet Diaries: http://yayapodcasting.com/al (http://yayapodcasting.com/al) A nice list of different ways to monetize a podcast: https://www.thepodcasthost.com/monetisation/podcast-monetisation/ (https://www.thepodcasthost.com/monetisation/podcast-monetisation/) Sponsor: All About Apple Arcade - https://all-about-apple-arcade.captivate.fm (https://all-about-apple-arcade.captivate.fm/) Speaking of money,...

Jay’s new job! Executive Producer for LockedOn Sports Network Overcast has added support for a bunch of new categories using the Apple Podcasts directory changes. Try Captivte.fm for 7 days free. (https://www.captivate.fm/signup?ref=joelsharpton)

Joel gets a name wrong, Jay gets to announce his job (but only AFTER we recorded), and we bring you some more actionable advice to launch your podcast, make it better or turn it into a profit center. Jay’s new job, still a secret at recording time (but not anymore Try Captivte.fm for 7 days free. (https://www.captivate.fm/signup?ref=joelsharpton)

(0:22) - Joel’s new media host and Dynamic Ad insertion discussion (13:29) - Sponsor: Things That Are Blank from  Trivial Warfare -  'Beyond Bourbon Street' podcast is the heart and soul of the city (https://nola.verylocal.com/beyond-bourbon-street-podcast-is-the-heart-and-soul-of-the-city/80306/)