AMPD STUDIOS by OLD MUTUAL brings you Raphael Benza! Raphael Benza describes himself as an opportunity creator. His creative entertainment agency Vth Season, is behind some of the biggest stars in the country including AKA, Tresor and Ami Faku.  In this episode he explains the importance of having a good management team and how a good manager looks for opportunities to create income for their artists from multiple income streams. Brand partnering, collaboration and trust, drive this dynamic...

AMPD STUDIOS by OLD MUTUAL brings you Nic Burger! Nic Burger is one of the smartest thinkers in the South African music industry. With over twenty years of experience, he is currently head of Digital at Universal Music. In this episode he shares insights into the different digital platforms and digital tools that are available to artists. He explains how to access data and how to use it to inform your business decisions, like what cities you should be playing live shows in and what tracks...

AMPD STUDIOS by OLD MUTUAL brings you Adrian King! Adrian King has had a long career working in various roles in the music industry. Currently he is  working at Warner Music.  In this episode Adrian gives valuable insight into what record companies look at when signing new artists,  as well as the various types of record contracts and what they offer you as an artist when you sign with a label.  #AMPDstudios #OldMutual

AMPD STUDIOS by OLD MUTUAL brings you DJ Fresh! DJ Fresh shares insights into how he has created a successful career and longevity in his industry. During this Q and A session,  Fresh describes characteristics that have helped him develop and sustain  meaningful relationships, what you should be focusing on and how to give back to up and coming  artists in your space.  #AMPDstudios #OldMutual

AMPD STUDIOS by OLD MUTUAL brings you DJ Fresh!  You may not know this, and perhaps this echoes a little bit with your life, but DJ Fresh was not always “DJ FRESH”, he started out like many of us do,  being bullied for being different. DJ Fresh, who landed up becoming one of the legends in SA radio, used that experience to his advantage. He learned how to get the last word in when he was under “attack”. Even with his mother he made sure he had  the smartest funniest comebacks,...

AMPD STUDIOS by OLD MUTUAL brings you Zwai Bala!  You need to build something that is valuable enough that it just stands on its own and makes money on its own, but to do that you need to spend time on it. Who is the person who believes in your idea the most, the person who bleeds it deep in their heart? That person is you, you are the only one who will love your dream as much as you do, so in order to make it a reality you need to be the one putting the most effort into it. So you...

AMPD STUDIOS by OLD MUTUAL brings you Zwai Bala! When young musicians come to Musician and Producer Zwai Bala, they always want to talk about the nice things and very rarely want to talk about the serious things that relate to the  music business. Preparation for success is a part of being successful.  Zwai Bala knows what its like to succeed and  not be ready for it. In his early days, he was not focussed on money, he even thought that it was the  wrong focus as he decided he was...

AMPD STUDIOS by OLD MUTUAL brings you Catherine Grenfell! We have all heard the complaints from artists about how they don't get any radio play. But have you done the requisite work into getting it played? Do you know your band, do you know your brand, do you know the stations and the DJ’s? In this episode, radio icon Catherine Grenfell explains how important it is to know your style of  music and to approach the appropriate radio station for your particular genre. She gives valuable...

AMPD STUDIOS by OLD MUTUAL brings you Catherine Grenfell! For many radio fans, the voice of Catherine Grenfell was ubiquitous with our enjoyment of radio. Her authentic voice, telling stories with long time radio partner DJ Fresh of her normal life, brought a connection to DJ’s that we hadn’t yet had, let alone the fact that she was a woman in an extremely male-dominated world. She went from strength to strength as she produced multiple shows, but as the years went on she found herself...

AMPD STUDIOS by OLD MUTUAL brings you DJ Shimza! From a young age, DJ Shimza started learning how to market himself on how to build a brand. After attending the South African Music Conference, which was held at the historic venue The Bassline in Johannesburg, he started throwing birthday parties for himself which he took to extreme levels. He had a great sound system and he marketed the party with a basic black and white flyer with his famous logo which lives on till this day. That logo...

AMPD STUDIOS by OLD MUTUAL brings you DJ Shimza! Serendipity is a word which has particular relevance for the career of megastar DJ Shimza, awards flowed from an early age, but it was a stroke of luck that led him to find out that he was a truly talented DJ. DJ Shimza tells us about how he used to take different routes when travelling home, and one day he walked past a house that was playing something that he had never heard before, which was unusual as he was always collecting the latest...

AMPD STUDIOS by OLD MUTUAL brings you Slikour! In part one of the AMPD Masterclass with Slikour he spoke about knowing exactly what you want to be in the industry. A musician, an agent, a manager, or booker etc. In part two he talks about knowing your own self, knowing your art and your product, and to think about yourself exactly as a brand would. He makes the analogy of a gardener with tomatoes who wants to sell his tomatoes, but there is Woolworths, PnP, Shoprite out there also selling...

AMPD STUDIOS by OLD MUTUAL brings you Slikour! Knowing who you are and what your creative outlet is to you, is a major aspect of media mogul Slikour's AMPD Masterclass. What do you actually want to do with your creation? Is it for your own pleasure and to “feed your soul”, or are you entering the creative space to grow a business? Many who enter the market are conflicted about why they are entering it and are unprepared for the hardships that you will encounter. With a knowing smile...

Old Mutual is proud to announce the release of a brand new music industry podcast. Subscribe now. For more content or to become part of AMPD Studios go to www.ampdstudios.co.za  #ampdstudios #oldmutual