Linda Fogg-Phillips, M.S., is the brawn behind the Tiny Habits programs. As a mother of 8 children, she knows how to design systems that work (and how to get her kids to do what they need to do – a  real-life behavior change lab). Linda’s expertise includes behavior change in the world of health and wellness. She has a masters in Health Promotion and Exercise Physiology. BJ Fogg, PhD, is the brains behind the Tiny Habit method. BJ’s expertise is creating systems to change human behavior. This is what he calls Behavior Design. Bj is the Director of the Persuasive Technology Lab at Stanford University. BJ and Linda are a brother and sister team… the Donny and Marie of behavior change, so to speak.  In December of 2011, the Tiny Habits method was created by Dr. BJ Fogg as a new way to tap the power of environment and baby steps. Over 28,000 people have experienced the Tiny Habits way of developing habits since that day and more join the Tiny Habits program every week. For the show notes and everything we discussed in this episode visit: http://www.anchorsofhealth.com/24