Ever wondered what makes a pricing strategy not just good, but great? This episode unveils the art of balancing price and perceived value, revealing how technology is revolutionizing the way businesses approach pricing in the modern marketplace. In this episode, we dive into the world of pricing strategies with Hermann Simon, a renowned figure and the author of "Confessions of a Pricing Man." With over 20 years of expertise, Simon shares his journey and the insights that led him to become an authority in the field. Simon's passion for pricing is palpable as he discusses his book, written with a genuine desire to share practical knowledge. He focuses on helping readers enhance their pricing strategies by understanding the intricate balance between price and perceived value. A pivotal aspect of our conversation is the impact of technological advancements in AI and data analytics on traditional pricing methods. Simon elaborates on how these innovations are reshaping pricing strategies, creating new opportunities and challenges for businesses.