Description
Wish there was a way to make user acquisition functional on iOS? There is! Learn more in "Maximizing Games Growth with the Upptic Platform."
Sit down with Matej Lancaric and get the answer to the question on everyone's mind: Is user acquisition dead?
Matej is a UA consultant with 10+ years of experience. He has global launched 32 games in the last 4 years, produces the "Brutally Honest" UA newsletter, and is also the host of the no-b******t gaming podcast “Two & A Half Gamers.”
We chat with Matej about the current state of attribution and privacy, whether SKAN is even worth using, surprisingly effective UA tactics and channels, and the impact of regulators on marketing.
Read the full podcast summary.
Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games.
Chapters
00:00 – League of Legends, Faker Skin, NFTs
02:23 – Introduction and...
Published 05/31/24
🎧 Ready to unlock the future of marketing? In this episode, we break down:
🤖 Gemini vs. ChatGPT AI performance
🌐 The world's first-ever on-chain ad network
📈 AppLovin and Unity's differing trajectories
Stay ahead of the curve – tune in now! 🚀
CHAPTERS
00:00 – Cold open, introduction,...
Published 05/24/24