We revisit “Antennagate”. Should organizations hire people with industry skills and experience or capable, driven outsiders? Horace shares tales from Henry Ford’s personnel practices during the Model T to Model A transition. The conversation accelerates into a discussion of aesthetics and jobs to be done. We muse on Tesla’s development, supply chain, aesthetics and market position while contrasting that with Toyota’s introduction of the Prius. We close with speculation on what a “meaningful contribution” to the auto ecosystem might look like.