20: Iconic Design
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Description
We consider Uber’s street smarts, “cash on the hood” driver acquisition tactics and their ability to operate over the top, that is above local regulations and norms. The proposed elimination of diesel cars in Paris and London ignites a side trip through today’s regulatory labyrinth. Horace reflects on a recent Tesla test drive while evaluating innovation on jobs to be done, form factor design, production methods and their business model. Jim considers Sandy Munro’s recent BMW i3 teardown, which lead him to conclude that “this car makes money”. Might BMW have leaped ahead of Tesla while pumping out 500,000 traditional 3 series this year? We close with news that Porsche has once again rejected an “entry level” sports car project. This, despite their growing SUV and large car portfolio.
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Published 08/23/18
Published 08/23/18
"Honda Took Pride in Doing Everything Itself. The Cost of Technology Made That Impossible". Edward Niedermeyer and Bertel Schmitt join Horace and Jim. We begin with a discussion of Honda and automotive grade linux. We shift gears a bit and consider transport as a service around the globe. We...
Published 08/23/18