Description
In this episode of The Audio Unicorn, Izabela Russell dives into the benefits and strategies for optimizing your podcast on YouTube. Izabela shares experience of managing and succesfuly growing her own company's YouTube channel to over 330,000 followers.
Key Points Covered:
Importance of YouTube as a discovery platform
Advantages of YouTube over traditional search engines
Understanding the YouTube algorithm for content promotion
Transitioning from audio-only to video content
Overcoming challenges of appearing on camera
Planning compelling thumbnails and titles before recording
Hooking viewers in the first 30 seconds
Recommended video lengths for optimal engagement
Key metrics to track: click-through rate, average view duration, and ranking by views
Importance of consistency and human connection in content
Encouragement to embrace YouTube for podcast growth
Invitation to connect with Isabella on LinkedIn
Announcement of upcoming podcast changes and guest appearances
As always please Connect with Izabela on LinkedIn: https://www.linkedin.com/in/izabelarussell/
Work with my team on your podcast: https://musicradiocreative.com/collections/podcast-essentials
Short episode this week, almost a BONUS of sorts with some reflections on The Podcast Show in London. In this episode I cover:
- UK Podcasters community on Facebook (you can join us here: https://www.facebook.com/groups/451075618325342
- Thoughts on the quality of talks at The Podcast Show
-...
Published 06/03/24
Hello, hello! Welcome to another episode of The Audio Unicorn, the show dedicated to helping business owners and marketing professionals understand the world of podcasting for business. I’m your host, Izabela Russell, and I’ve been working as an audio branding expert in my own business since...
Published 05/17/24