In this episode of The Audio Unicorn, Izabela Russell dives into the benefits and strategies for optimizing your podcast on YouTube. Izabela shares experience of managing and succesfuly growing her own company's YouTube channel to over 330,000 followers. Key Points Covered: Importance of YouTube as a discovery platform Advantages of YouTube over traditional search engines Understanding the YouTube algorithm for content promotion Transitioning from audio-only to video content ...

Short episode this week, almost a BONUS of sorts with some reflections on The Podcast Show in London. In this episode I cover: - UK Podcasters community on Facebook (you can join us here: https://www.facebook.com/groups/451075618325342 - Thoughts on the quality of talks at The Podcast Show - Attendee profile - Overall feelings and thoughts from the Podcast Show.

Hello, hello! Welcome to another episode of The Audio Unicorn, the show dedicated to helping business owners and marketing professionals understand the world of podcasting for business. I’m your host, Izabela Russell, and I’ve been working as an audio branding expert in my own business since 2011. Today, we're diving into a question I get asked all the time: How much does it actually cost to start a podcast, and what are the ongoing monthly expenses? With over 20 podcasts released alongside...

Choosing the right day to publish your business podcast can significantly impact its reach and engagement. In this episode, we explore the key factors to consider when selecting the optimal publishing day, including understanding your target audience's listening habits, analyzing competitor release schedules, and leveraging the power of consistency. Discover actionable strategies to align your podcast with peak listening times, differentiate yourself from competitors, and establish a reliable...

In this episode I share my reflections from attending NAB 2024 in Las Vegas. Some points of interest include:  Massive gender gap in the broadcast industry AI in media The future of local radio and podcasting Rise Women in Broadcast Media: https://risewib.com/ Book mentioned: Invisible Women by Carline Craido Perez Connect with Izabela on LinkedIn: https://www.linkedin.com/in/izabelarussell/ Work with our team on your podcast: https://musicradiocreative.com/collections/podcast-essentials 

Welcome to Audio Unicorn, the show dedicated to helping business owners and marketing professionals grasp the concept of podcasting for business. I'm Izabela Russell, an audio branding expert since 2011, and today, we're diving into how you can excel as a podcast host at every stage of the interview process. Before the Interview Research Your Guest Deep Dive into Their Background: Investigate your guest's career path, educational background, and personal interests. This foundational...

In the ever-evolving world of podcasting, staying ahead means embracing change, innovation, and the latest technology. In an enlightening conversation with Mike Russell, a renowned Adobe-certified professional and podcasting expert, we delve into how AI and advanced tools are revolutionizing podcasting. Mike, with his extensive background in radio production and as an influencer in podcast production, shares his invaluable insights and favorite tools for podcasters looking to elevate their...

Welcome to the Audio Unicorn, your essential guide to mastering the world of podcasting for business. Led by Izabela Russell, an audio branding expert, we’re delving into the great audio versus video podcasting debate. Audio Podcasting: Pros and Cons The Pros Accessibility: Audio podcasts can be consumed anywhere, requiring minimal internet access. Lower Production Costs: A basic microphone and recording software can start an audio podcast. Flexibility: The medium works for listeners...

Welcome to the Audio Unicorn, the show dedicated to helping business owners and marketing professionals unlock the potential of podcasting for business growth. Since 2011, I've been navigating the audio branding landscape, and today, I'm here to guide you through the process of launching and growing a successful business podcast. Discover more about my journey at musicradiocreative.com. The Power of Podcasting for Businesses In today's digital age, podcasts serve as a dynamic tool for...

In this episode, host Izabela Russell, an audio branding expert, dives deep into the world of private company podcasts. This episode is your comprehensive guide to setting up and running a successful internal podcast, from understanding the concept to the nitty-gritty of implementation. Here's a quick rundown of what you'll learn: What are private company podcasts and why are they beneficial? Different formats and structures to consider for your podcast. Inspiring ideas to get your...

In this episode of Audio Unicorn, Izabela Russell dives deep into the realm of business podcasting, offering invaluable insights into leveraging podcasts as a powerful component of your marketing strategy. From understanding the exponential growth of podcast listeners globally to crafting compelling content strategies tailored to your target audience, Izabela unravels the intricate tapestry of podcasting for business success. Introduction: Izabela Russell, an esteemed audio branding expert,...

How does the impostor syndrome work and how on earth do you get rid of it from your content creation and online presence.

Online influencers - why do you need them, who are they and why should you pay attention to this space.

Shopify is an amazing platform - in this episode I share the reasons why we have decided to move to Shopify and how the process worked out for us.

In this episode I talk , all things podcasting. If you are considering starting one - this episode is most certainly for you to dive into!

What is a podcast trailer, why should you have one and how does it work? How do you make one? I answer all questions about podcast trailers in this episode.

Welcome back to Audio Unicorn. Brand new season and brand new content exclusive to the podcast. In this episode, we give a little preview of what's to come!

It's been a month since my return from Social Media Marketing World in San Diego. I have finally put together my top 3 takeaways and ideas that will help you promote your own project too. Plus in this episode I invite you to my garden and share plans on the future of Audio Unicorn.  If you would like to follow me please do so via Twitter @izabelarussell Your reviews mean A WORLD to me. So please don't be shy and share your feedback.  Watch this episode on YouTube here:...

Back from holidays, reflecting on what I have done to date and asking YOU a question of what may work in the future. I have been now podcasting and recording YouTube videos for the past month - I feel like I am now getting comfortable in front of the camera and am ready to step out of the comfort zone. Please feedback via Twitter @izabelarussell Plus a surprise discovery at the very end if you watch on YouTube: https://youtu.be/64kLVoiohVg ... don't miss it! #audiounicorn #podcasting

Simple steps you can take as a podcast guest to ensure a good quality recording. Here are some of simple to implement tips to ensure your podcast interview goes smoothly.

Is it possible to podcast on an iPhone? How does it actually work in practice and most importantly is audio quality good enough? This is your short podcasting from iPhone guide!

Sometimes it is just important to go beyond your own feelings, step up and help where you know you can make a difference. Be kind and grateful in business - in my opinion that's the best way to set example to future generations of business owners. #AudioUnicorn

Web world changes faster than anything else around us. So how do you keep up with the changes? What can you do to ensure that you will not fall too far behind the rest. A little different episode today - with reflections on what we can all do to remain current in this fast changing image that zooms right in front of our eyes. #AudioUnicorn

Voice processing - is this the devil in disguise or the answer to every single problem you face when creating audio content? #audiounicorn #voiceovers