New guidance from Apple has been released with regards to metatags for podcast episodes. In a nutshell ID3 tags and metadata can be overwhelming at first. What we need to understand however is that they are there to help filter through masses of content that’s uploaded to the internet daily. They make our files searchable and the better we do our job at adding them – the easier it will be for our potential listeners to find us. Apple has shown us that they pay attention to quality and in my...

#podcasting is such a great way to create meaningful connections with the audience. I dive into the idea that startups should utilise the power of podcasting and potentially use it as a way to validate ideas and build audience before the product is even launched.

Starting a podcast or looking to revamp existing show? I share my top segment ideas for your own show and help you grow your podcast listener base :) #audiounicorn #podcasting

What is the science of choosing the best podcast name? What factors should you take into account? Is there any secret formula you should know about? What are the things you should keep in mind when finding the name?

I have started the #AudioUnicorn journey 4 months ago now. Where did that lead me in that time? I do a quick check of how things have progressed since the start of the journey!

With many prominent figures in the podcasting world predicting that 2019 is truly going to be the year for podcasting there is no better time than now to start thinking of the events for podcasters and those thinking to utilise it in their workflows. We have prepared a comprehensive list of podcast events.

Let's bring all the science together to answer this question. What is the optimum episode length? #AudioUnicorn

Hot topic amongst many podcasters. How much money can you make podcasting? With many podcast hosts enabling their own monetisation programs it's worth to ask - how much money is there really on the table for you?

Looking for great sounding audio but no budget for it? You are not alone and there are many ways in which you can approach branding where money is scarce. #AudioUnicorn

What should a well produced voice over demo have? I receive many demos each week and over the years I have accumulated a list of things to look out for in a well produced sample demo. #AudioUnicorn

How long should it take to post produce a podcast episode? I outline here different levels of post production and what to look for when hiring a producer for your show. #AudioUnicorn

Finding your #podcasthost is the very first task many podcasters face. So many companies out there - so which one is for me? I have done all the hard work of reviewing everything that's out there - so that you don't need to spend hours on this! #audiounicorn

Looking to start career as a voice actor? I share some tips and ways to get started right here! #AudioUnicorn

It's not easy to fire but often those decisions have to be made. I share my insights into letting go of people in our company and why we may decide to do that. #AudioUnicorn

Consistency - the elephant in the room for many content creators. One of the biggest obstacles and most challenging heaps to jump through at the start of creative journey.

I take a deep dive into making my own intro. #AudioUnicorn

I conducted hundreds of Audio Branding Cases and share details how you can make your podcast branding concept a huge success too! #AudioUnicorn

I am looking at my brand new audio interface - Soundcraft Notepad-5. Simple and easy to use and transport. Could this be THE answer for podcasters looking for simple yet PRO solution? #audiounicorn

First day back in the studio after a time away. Nice clear head but also overwhelm of projects and things "to do". I share some insight into the projects we work on and what you can expect to see on #AudioUnicorn in the coming weeks.

Reasons why you should remove ZOOM from your podcast recording workflow. All from the audio quality point of view.

What is the best format to record a podcast in? Why does it matter? I answer this question in this video. Plus I share with you my latest audio production efforts for #AudioUnicorn

When is it acceptable to start the holiday festivities? I share my thoughts with you here!

We are in the middle of a brand new product launch and it's been a hectic week here at MRC. Giving you a little insider view of what we do plus sharing my attempt at making an epic sounding intro. Let me know what you think! #AudioUnicorn #WomenInAudio

Putting aside the skill - what does it actually take to be a great freelance audio producer? #audiounicorn #womeninaudio #audioproduction

You are launching a podcast and would like to start with an intro but don't know where to start? Tune in as I share my tips on launching your podcast and podcast intros.