This special podcast is the recording of the interview between Hilka Birns, a wonderful journalist working with ch-aviation and Jon Ayache, CEO of lift, South Africa’s newest airline. The wide-ranging conversation covers the flexible business model, the fleet mix, new routes, and the distribution model. We also discuss the use use of technology to improve the passenger experience and how the airline continues to innovate with its own theme song, dogs on planes and onboard silent discos.