Know Your Audience | 189
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Description
In this episode, Gerritt discusses the importance of knowing your audience. If you've ever run advertisements and haven't had success, it's possible because it wasn't speaking to the right audience. Modern technology allows for a variety of unique insights in to the people who consume our content and if you're not taking advantage of it, you're falling behind.
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In this episode, Gerritt interviews Nick Long. Gerritt and Nick discuss the "virus of the mind", the importance of framing, and the process of letting go. Nick opens up about how the world broke him down and how he was able to get back on his own two feet.
Published 08/11/20
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In this episode, Gerritt discusses the classic need versus want dichotomy. As human beings, we have a tendency to focus on what we want while conveniently ignoring what we need to do to get to where we're trying to go. I've said it before and I'll say it again: wanting something doesn't make it...
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