Description
In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.
I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.
During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.
If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.
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Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
https://sopro.io/b2b-better/
In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET
I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.
How does the company differentiate from more generic, we do all...
Published 04/11/24
In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.
I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.
What has struck me over the last decade is that - particularly in B2B...
Published 03/26/24