Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.” On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024. Link to...

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users. On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would...

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-email https://optinmonster.com/email-marketing-statistics Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent:...

Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode. Link to Post: https://www.linkedin.com/posts/devinreed_today-we-ran-a-first-of-its-kind-webinar-activity-7125565780175298563-R8bf?utm_source=share&utm_medium=member_desktop Connect with us: Benji:...

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post: https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktop Link to Report: https://www.superpath.co/blog/state-of-content-marketing-report Connect with us:...

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion and increased brand visibility. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now. In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business expansion and increased brand visibility. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way! Link to Post: https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktop Connect with us: Benji:...

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop Connect with us: Benji:...

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post: https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop Connect with us: Benji:...

We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this right. Link to Post: https://www.linkedin.com/posts/ashleylewin_starting-a-podcast-is-not-a-strategy-activity-7096826739011584000-bVES?utm_source=share&utm_medium=member_desktop Connect with...

"Our target audience is the entire universe! We're going intergalactic, baby!" In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them. Link to Post: https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent:...

We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes. Link to...

We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives. On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership. Link to...

How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best! On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success. Link to...

Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?" On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong. Link to...

Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM? On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts...

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post:https://www.tiktok.com/t/ZT8NLwXct/ Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent:...

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so...

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the...

On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work? Link to Post: https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvm Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/ Brent:...

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles. Link to...

Don’t make the BIG mistake… Trying to tie results to individual tactics. On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places? Link to...

How do you build a content powerhouse from scratch? On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode:How to set strategic goals for your contentThe importance of focus and what channel you should aim to dominateWhen is the right time to scale your content efforts? Link to...

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to...