In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.

In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.

Tycho shares all his secrets around Demand Capture in his new podcast episode.  1 How to make cold outreach work, and get you new business  2 How to NOT use Google Ads  3 The newest Google innovations that’ll change how people search  4 How to leverage comparison websites  5 And more!