In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head of SEO at VR Squared, and has worked within client-side and agency environments in London and Cape Town for the past 15 years. As...

In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO specialists, why big changes at Google could make or break your search engine visibility, and more. Nick is the co-founder and CEO of TorquePartnership, a company that provides digital consultancy and search engine optimization advisory programs to enterprise clients. A speaker, blogger and contributor to industry...

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all the time must nurture leads through cell cycle to a decision point, which hopefully results in a sale. As a result, he...

Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto Rico. He also runs CoinAgenda, the leading conference series connecting mainstream investors with...

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops -- or the alignment of technology and processes to support the collaboration of marketing, sales and customer success efforts -- has become increasingly popular as companies look reorganize to...

With 30% marketshare, WordPress is the world's most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen Podcast, sociologist and digital maven Marieke van de Rakt PhD talks about the intricacies of running an SEO company, technical...

In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies, a book he wrote with Linkedin CEO Reid Hoffman, which explains how companies like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed over profitability to achieve massive scale at incredible speed. We also discuss how Bezos is blitzscaling at Amazon, Uber's growth scaling...

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology, before B2B customer journeys were well understood, and before the concept...

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who's worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks to us about why some companies outperform online, how he approaches ecommerce and how Google’s plans to eliminate cookies will change digital marketing, after this.  How small business is...

In this episode Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR and marketing agency with offices in Atlanta, and London, discuss Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a retail coordinator at Reebok, and after that she started her own PR agency specializing in fashion and lifestyle brands. Next, she...

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology, before B2B customer journeys were well understood, and before the concept of...

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics.  In this episode she talks about Powering Modern SEO with Social Media Data, a white paper her team developed with Talkwalker, a social media analytics and monitoring platform, that talked about powering modern SEO through data from social...

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker R “Ray” Wang, founder and principal analyst at Silicon Valley-based Constellation Research – which studies disruptive business and exponential...

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics of podcast marketing, his opinion of Clubhouse, the benefits of podcasting, whether or not he’d work for Courtney Holt at Spotify if they made him an offer, and the differences...

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. https://youtu.be/LcuCrp0YMQs Watch the Full Video Interview I spoke with Katie Robbert, the CEO of marketing analytics consulting firm Trust...

What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from a cybersecurity standpoint.  Cyber preparedness is more important than response...

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to pick up. Now he does roughly half a million unique visitors per month. Here’s what changed. “When I started, I was really focused in quantity over...

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in a crisis of confidence that threatens to prolong the coronavirus public health emergency.  https://youtu.be/M9UcrzDhI0k “In tweets to...

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and conversion rate optimization. Ahref’s has been upgrading their hardware and investing in AI, because “it really...

If you don’t think your content is reaching its full potential - or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads - then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI, he’s also the Founder and Chief Troublemaker for The Content Advisory and a 3-time best-selling author. Needless to say, he had some compelling ideas on...

Our guest is 5x start-up entrepreneur Jason Smith. He's the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He quickly realized that they needed to raise another round of funding to survive.  The problem was he could only do it through video-conferences, which...

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. SEMrush, a popular service SEO consultants use for keyword research and site audits. They recently released a study on Voice Search Optimization. Olga Andrienko I spoke with Olga Adrienko, their head of Global...

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing platform called Lately uses artificial intelligence to generate and optimize social media posts automatically. Lately CEO Kate Bradley Chernis I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s doing wonders for content consultants who struggle to translate their written or multimedia content into engaging social media...

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that's not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair started investing young. He turned $5,000 in Bar Mitzvah money into $100K by value investing on the stock...