11 Easy Growth Marketing Hacks from Neil Patel
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If you're wondering what is growth marketing or what is a growth marketer, this post is for you. Digital marketer, entrepreneur & angel investor Neil Patel I’m a Los Angeles-based growth marketing consultant, and I had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me step-by-step through what it takes to be a growth marketer.  In terms of credentials, here are some of his: US President Obama's top 100 entrepreneurs under 30 listthe United Nations top 100 entrepreneurs under 35 listand Forbes Magazine top-10 marketing guru list But that still doesn’t do him justice. Because he’s also a really nice guy. Humble, approachable and easy to talk to. And I can't be alone, because his CEO Mike Kamo has a 100% approval rating on Glassdoor, and Neil hired him. Neil Patel Digital's ratings on Glassdoor. Neil is the real deal. If you follow these easy growth marketing techniques, you're organic traffics will grow. 1. Sharing Growth Marketing Hacks He’s probably the most generous digital marketer alive, sharing tons of useful, evergreen “how to” growth marketing hacks for free. Neil publishes tactical growth marketing content on his popular Neil Patel blog. He produces a daily podcast called Marketing School with Eric Sui. And he maintains a popular YouTube channel that's always overflowing with fresh, informative, useful content. In my opinion, his collection of work are probably the best growth marketing hacks of all time. He’s entirely an self-made man who has bootstrapped a veritable empire from next to nothing. He’d never call it an empire. But it is. And if you know me, you know that I always call a spade a space. Neil also invests in and has grown a number of his own self-serve, lower-priced software-as-a-service offerings. They're all digital marketing related and include Crazy Egg, Kissmetrics, Hello Bar and Ubersuggest. He’s also established a global digital marketing agency called Neil Patel Digital with 7 offices worldwide.  His firm grows traffic for small and medium sized businesses and enterprise clients through SEO, paid digital, conversion optimization and email marketing funnels. Here’s how Neil is growth hacking post COVID-19 and how he decides which tech startups to invest in. 2. How Neil Picks Startups to Fund OK, so this one isn't a growth marketing strategy. But stick with me. It does apply. Unless you're willing to roll up your sleeves and get dirty, you're not going to be successful at growth marketing. Let me explain. One of Neil's first Investments was a company called WalkScore which is a data service that rates a neighborhood’s walkability. The service was integrated into quickly into a number of mobile real estate apps. Homebuyers searching for listings in say, Santa Monica could see how walkable, bike friendly and public transportation ready that neighborhood is. When coupled with real estate listing information, that data became exponentially more valuable and company was acquired by Redfin.
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