The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfaction and improve the overall profitability of their operations. In this episode, Michael shares a sneak peek at the first-ever Campfire Session at #B2BMX, where attendees will gain hands-on experience and learn how incorporating a value creation mentality into go-to-market initiatives can drive results! Check out this episode to learn: What value creation is and how it works; How to effectively measure content efforts to ensure you are providing value; How to encourage others to tap into their creativity; and Things to keep in mind when tackling new content formats – like podcasts! RELATED LINKS Check out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket! Learn more about Park & Battery! Connect with Michael on LinkedIn and Twitter!