We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo.  Kate is a brand strategist, consulting, speaker and all around super woman who has built the ultimate formula for building a winning brand pitch. She believes that "brand is the path of least resistance to revenue" and works with companies to create a brand that positively impacts the bottom line.  In this special B2BMX preview episode, Klaudia and Kate chat about all things — you guessed it — BRAND! Specifically, they discuss the ins and outs of Kate's "Brand Trifecta," a specific set of statements that are key to a brand pitch. Other topics of discussion include:  The brand versus demand debate; How marketers can strike the right balance between brand and demand and what it takes from the brand side; The criteria for a solid brand team; Why it's not a sales and marketing issue, but a brand issue; and Sneak peeks into Kate's upcoming Workshop and Breakout session at B2BMX!  RELATED LINKS:  Learn more about Kate DiLeo here. Get your copy of Kate's book "Muting The Megaphone" here.Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!)