Customer expectations are constantly evolving and that means, no matter what your title or job description is, it's critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact.  This week's episode of the B2BMX Podcast is all about customer experience, and co-host Kelly Lindenau sat down with the experience maker himself, Dan Gingiss, to pick his brain on how he helps companies create remarkable experiences that fuel word-of-mouth marketing and beyond. Gingiss will be taking the keynote stage at the B2B Marketing Exchange in Scottsdale, Ariz. in just a few weeks to educate the audience on how they can become experience makers in their own right.  There's no one more fitting to talk about customer experience than Gingiss. He is an international keynote speaker and business coach with 20 years of experience in customer experience, marketing, social media and customer service. He held leadership positions at McDonald’s, Discover and Humana, and authored two books ("The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share" and "Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media"). He was also the co-host of the award-winning “Experience This!” podcast.  Tune into this lively conversation to get a sneak peek into Gingiss' keynote at B2BMX and learn more about: How to be the experience maker at your organization; The evolution of customer expectations and what it means for marketers; How customer experience varies for B2B and B2C audience, and where the lines blur; Which aspects of customer experience are overrated; and Much more!RELATED LINKS:  Learn more about Dan Gingiss here.Get your copy of Gingiss’ book “The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share.”Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!)