It's the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. But here’s the good news: It’s not impossible! In this episode, we take a look back at the keynote from last year’s B2B Sales & Marketing Exchange presented by Ali Haeri of MNTN. Ali shares his experience running the marketing team at MNTN, and provides tips and best practices for finally creating that alignment B2B companies have strived for the last three decades. Tune in to learn: How we should re-examine the relationship between B2B sales and marketing; Why the fundamentals always win and drive success; How sales teams can effectively team up with marketing on touchpoint campaigns; and How to meet sales expectations while giving marketing the freedom to try new things. RELATED LINKS It’s almost time for B2BMX 2023! Use the code PODCAST25 during checkout to get 25% off your ticket! Learn more about MNTN! Connect with Ali on LinkedIn!