In today's world of digital-first strategies, applying AI to your marketing efforts may be just what you've been looking for. But as AI technology is becoming increasingly accessible, it's important to approach its implementation thoughtfully and strategically.  In this episode, we listen to Pam Didner, global content marketing strategist, speaker and author, share insights, practical tips and best practices for applying AI to your work routine. During her session at the B2B Marketing Exchange earlier this year, she discussed the proper role of AI in marketing. Tune in to learn: The impact of ChatGPT on B2B marketers; The four ways to incorporate AI into your marketing; The importance of having a buttoned-up AI workflow; and Practical examples of using AI to your audience’s benefit, not just your own. RELATED LINKS Learn more about Pam and her work here! Check out our perspective on how AI is reshaping the industry. Make sure to save your seat for #B2BSMX, coming up this August! Use code XYZ123 to get XX% off your early bird ticket.