Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling narratives, marketers can create memorable and relatable moments with lasting impact on their target audience. In this episode of the B2B Marketing Exchange Podcast, Host Kelly Lindenau interviews Jeanne Kirby, VP of Marketing at full service marketing and communications agency Inviso Corporation, from the show floor at #B2BSMX. The pair explore the art of crafting compelling stories and discover how it can help B2B marketers forge stronger connections with their customers. Tune in to learn: Why you should prioritize storytelling; How to stay close to customers through your content creation; and Where AI fits into the grand scheme of creating compelling stories. RELATED LINKS Connect with Jeanne here! Learn more about Inviso Corporation. Follow us on LinkedIn and Twitter. Register now for the B2B Marketing Exchange!