Episodes
This week, Marti and Nemanja talked about ways of involving team into companies core values, as well as about problems they're facing working with fast-growing tech companies
Published 08/11/21
In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at https://prewrite.com/ to talk about the importance of storytelling in B2B.  Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can do it, too.   Instead of a detailed description, let us quote Trent on what he does: "It's time to stop using...
Published 04/20/21
Published 04/20/21
In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. How to involve employees in B2B company branding Why should companies invest in B2B LinkedIn branding Creating content for LinkedIn as a way to differentiate Help your employees build their brand The importance of a growth mindset How many people take to make LinkedIn hub? Funky Marketing Accelerator How to manage multiple projects? Challenges of managing two business Influencers on LinkedIn in B2B...
Published 03/24/21
In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. Knowing the Clients’ problems is important What should salespeople in b2b do more? Blurring lines between b2b marketing and sales (Marti) How can marketing contribute to sales? How can Marketers be more revenue-oriented? How to explain Lead Generation to SEO?  Using KPI that generates revenue is a key When you should say no to people?  How to set Inbound vs.Outbound ratio? How Inbound and Outbound...
Published 03/18/21
In this episode of B2B Weekly, Marti and Nemanja talked about the importance of having a pricing section on your website.   Moved to discuss marketing for custom products and services, as well as innovation and competitive approach in B2B.    They explained what B2B companies can do to make their clients happy in terms of strategy.
Published 03/09/21
This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative. Twitter vs. LinkedIn for B2B Marketing  B2B Content Strategy  Niche Companies Strategy: Diversify Big Companies Marketing: Tell Your Story Importance of Strategic Narrative and Values The Importance of Core Values for Remote Teams New Strategic Narrative in B2B Challenges of B2B Marketing Why Clear Messaging and Differentiation Matter?
Published 02/16/21
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   To join us live use this link https://zmurl.com/B2BWEEKLY
Published 01/02/21
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   To join us live use this link https://zmurl.com/B2BWEEKLY
Published 01/02/21
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.  This time, their guests were Nick Bennet, Zineb Layachi, Juliana Jackson, and Ivan Dimitrijevic.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   \To join us live use this link https://zmurl.com/B2BWEEKLY
Published 01/02/21
Welcome to the EP2 of the B2B Weekly second season! We talked about a bunch of things, as always.  When should you trust your gut vs data? How do I never run out of content ideas? What you should expect when starting with content marketing? How can you integrate not-cold email into your marketing mix? Should you grow at all costs?   Useful...
Published 11/23/20
Welcome to the EP1 of the B2B Weekly second season.    We talked about a bunch of things, as always.  How to measure the brand?  How to showcase the value of being active on Social Media?  How to activate people from the company by building a hub inside the company?  Is it possible to get to a plateau with inbound marketing and how to avoid getting there?   Useful...
Published 11/13/20
Marti and Nemanja talked about mentorship. Is it important? How to find mentors? The difference between coaching and mentorship... As always, they got into many more topics. Enjoy the discussion.
Published 09/24/20
Marti made Nemanja share in detail his tactics which resulted in his Linkedin account blowing up. 
Published 09/17/20
Marti and Nemanja talked about how to grow a podcast from zero, and they also got in discussion over the need for PR services when it comes to B2B companies in today's world.
Published 09/03/20
Nemanja shares attribution models in use today and then we have an interesting discussion on whether you need them or not.
Published 08/25/20
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Published 08/25/20
Marti wanted to know Nemanja's strategy behind the growth of Funky Marketing + we got some nice questions that we answered.
Published 08/25/20
How did Nemanja start Funky Marketing? When you start, should you go niche or you should go wide? Find the answers in today's episode. 
Published 08/25/20
Nemanja and Marti had a great discussion about pricing, uniqueness, and many other things related to these topics. 
Published 08/25/20
In this episode Marti and Nemanja are talking about thought leadership.
Published 08/25/20
In this episode, we focus on the proven strategies for growing your Linkedin page.
Published 08/25/20
In this episode, Marti and Nemanja talk about specific B2B tactics and strategies that work.
Published 08/25/20
In this episode, Marti and Nemanja share their experience in starting and running a successful B2B business.
Published 08/25/20
In this episode, Dunja Radulov joined Marti and Nemanja to talk about the growing traffic of a highly technical product from 5000 to over 100 000 organic visits. You can find out more about Dunja using this link: https://www.linkedin.com/in/dunja-radulov/
Published 08/25/20