Have you ever come across an ad while scrolling through TikTok that feels just like any other video on the platform—so much so that it hardly feels like you’re watching an ad? Do you know what makes these ads work so well? They’re engaging, follow popular trends, and, most importantly, feel as...

Luxury fashion has a problem. According to McKinsey, the industry is responsible for over $2 billion in greenhouse gas emissions every year. That’s roughly 4% of the world’s total output. For added context, luxury fashion puts out the same amount of greenhouse gasses as France, Germany, and the...