Hey, fellow money nerds: how do you talk to people who don’t know or don’t care quite as much as you do? Kate Smalley is our guest this week because A) as a maker and marketer with lots of financial services clients and a paraplanner at Spring, she’s really interested in how people talk about money and B) we really like her. You will too, trust us. 14:13 - The power of vulnerability 19:40 - Why you don’t need to know all the things to help people 23:41 - How do you start a money conversation with people who have no interest in talking about money? 24:00 - How the personal finance world is kind of like a fandom, and can be inaccessible to non-fans 32:50 - How Kate has connected social media coaching with personal finance 38:08 - Does the work have to happy one-on-one? 44:39 - Should you tell your friends if they’re eating raw chicken? 58:55 - Chris rants so hard he gets a foot cramp