Overview:  In this episode, we're joined by Eric Cressey, a renowned strength and conditioning coach, author, and speaker, who has worked with thousands of athletes and clients from all walks of life. Eric is the co-founder of Cressey Sports Performance, a high-performance training facility, and has been featured in numerous publications, including Men's Health, Men's Fitness, and ESPN. Today, Eric will share his insights on building a brand, nuances of training pro athletes, and staying injury-free.   Timestamps: [0:00] Intro [4:02] Jocko Fuel [5:45] Episode Intro [8:42] No Bad Reps [10:00] How Fast to Progress Athletes [13:50] Cressey’s Multi Level Assessment Process [20:28] The Integration of Technology into Training [26:21] Arm Care Routines [30:00] How Methodology Evolves [31:34] Building a Quality Brand [37:25] Going from Gen Pop to Pro Baseball Coaching [40:09] Difference In Training Pros vs Gen Pop [42:49] Positioning Breathwork [44:10] Early Career Mistakes [49:28] Does Strength Really Prevent Injury [52:37] What Eric’s Training Looks Like Now [54:57] AM vs PM Training [56:24] What Does SMR Do? [58:52] Maintaining Knee Health [1:03:12] Eric Cressey’s Legacy     Eric Cressey’s Instagram: https://instagram.com/ericcressey?igshid=MzRlODBiNWFlZA==     Get Ageless Athlete: https://agelessathletesc.com   SPONSORS:   Jocko Fuel https://store.jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 15% off the NuRecover Portable Cold Plunge!: https://www.nurecover.com/discount/BRIAN23382   Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN     FOLLOW US Instagram  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/     EXTRAS Team Forever Strong: Https://trainheroic.com/foreverstrong Instagram  (OB) https://www.instagram.com/oberther/ www.infinityithaca.com (Smitty) https://www.instagram.com/smittydiesel/ www.dieselsc.com