Your biggest competitor is not the other fitness facilities in town. Your biggest competitor is the couch. Once you understand this, you should shape your language, advertising, and features to reflect that fact. Dr. J walks through how to highlight the appropriate elements to speak to your target audience.   Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training #business  Thanks for listening to this episode of Becoming the Ultimate Fitness Coach - How to Get More Clients - Know Your Focus