In our latest YouTube video, "Becoming The Ultimate Coach with the Jock and the Doc," we dive deep into a fundamental question that plagues the fitness industry: Do clients really need to be held strictly accountable, or is it support that will help them make small changes that fit their lifestyle towards their goals, ensuring long-lasting progress and enjoyment on their fitness journey? Join us as Dr. Janine Stichter, a seasoned Ph.D. behaviorist, and Scott Schutte, the fitness facility...

In the realm of fitness, the difference between mediocrity and excellence often hinges on the quality of the coaching staff. Elite fitness coaches possess a unique blend of knowledge, motivation, and a genuine commitment to their clients' well-being. In this video, we delve deep into the techniques and strategies that will help fitness organizations attract and retain these gems. Dr. J and Scott kick off the discussion by emphasizing the importance of a compelling vision for your fitness...

As fitness professionals like personal trainers, nutritionists, and health coaches, it's easy to get caught up in the mindset that more leads and clients are the key to growing a successful fitness business. However, while getting leads is important, solely focusing on lead generation without considering client retention and loyalty is a recipe for high client turnover and an unsustainable business. In this video from the podcast "Becoming the Ultimate Coach with the Jock and the Doc", we...

Unlocking the Secret to Long Term Client Success Helping clients achieve lasting results requires more than just designing great workout programs. As a personal trainer, you need to become a true lifestyle coach. In this episode of The Jock and The Doc, Scott and Dr. J emphasize adopting a 360 wellness approach to get clients the long-term success they want. Many trainers fall into the trap of hyper-focusing on the one hour clients spend exercising in the gym. But what about the other 23...

Do you want to take your personal training business to the next level? This video from the Healthy Behavior Institute reveals an innovative 360 wellness and behavior change coaching model that goes beyond just physical fitness. Gain proven tools as a personal trainer to increase client satisfaction, boost retention and grow your revenue. While most personal trainers focus solely on exercise and diet, this 360 wellness approach recognizes the mind and motivation are just as critical for...

Getting fit is only half the battle - the real challenge is making lasting lifestyle changes that support your health goals. That's why this video from the Healthy Behavior Institute offers fitness professionals and personal trainers an innovative way to provide unmatched value to clients seeking transformational results. While most gyms and personal training programs focus solely on exercise regimens, this program recognizes the need for a more holistic approach to health and fitness. By...

Want to give your personal training clients what they really want in 2024? Hosts Scott and Dr. J break down Mindbody’s latest wellness predictions so fitness professionals can get ahead of trends. capitalize on growing client interests like strength training, community, sleep, and temperature therapies. Dr. J highlights the report’s finding that strength training continues rising in popularity amongst health-focused consumers. This presents an opportunity for gym owners and certified personal...

Feel like your personal training clients aren't getting the fitness and health results they want? Hosts Scott and Dr. J reveal the #1 mistake fitness professionals and certified personal trainers make - not matching the plan to the goal by leveraging behavior science. Without understanding habit change strategies, even the best exercise and nutrition plans from fitness trainers and nutritionists fall short. Scott explains how fitness training alone often proves insufficient for most weight...

How to Do Nutrition Coaching as a Personal Trainer Want to truly help clients achieve their fitness goals? Hosts Dr. J and Scott with Healthy Behavior Institute say taking your personal training beyond the gym is key in their latest eye-opening episode. They reveal smart strategies to incorporate nutrition coaching without overstepping to help clients with their fitness goals. . This holistic approach leads to better adherence, enjoyment and sustainable results for clients. Dr. J stresses...

Struggling to make progress on your fitness and wellness goals? Hosts Dr. J and Scott explore why we often sabotage our own journeys in the latest episode. They reveal three common reasons goals fail and equip listeners with smart strategies to create sustainable success. First, unrealistic or incompatible goals doom many journeys. Scott notes many choose objectives based on others' expectations or desire quick changes exceeding their current capability. Like increasing bench press when one...

Welcome to your trusted hub for all things health, fitness, and wellness. We're all about empowering you to create sustainable lifestyle changes, and today we're focusing on a pressing issue that many of us struggle with - overeating. Our goal is to equip you with tips and techniques to take control of your eating habits, aiding your weight loss journey and boosting your overall fitness levels. So, what's the secret to stop overeating? It's not about restrictive diets or punishing workouts,...

In the latest episode of "Becoming the Ultimate Fitness Coach with the Jock and the Doc," hosts Dr. J and Scott tackle the important but often poorly understood topic of client compliance. As always they are focused on increasing results in training for fitness and supporting the business of fitness, With their combined background in personal training and human behavior expert, they understand that designing the perfect workout and nutrition program is only half the battle - getting clients...

Ready to learn what it takes to perform at the highest level? In a recent captivating interview, "The Jock and the Doc" had the privilege of sitting down with the esteemed Coach JL Holdsworth, a legendary figure in the world of strength and conditioning. His journey from humble beginnings to becoming the ultimate fitness coach is nothing short of awe-inspiring. Arriving in Columbus, OH in 2002 with only $300 and his belongings squeezed into a two-door sedan, Coach JL took the professional...

From Trainer to Entrepreneur: How to Thrive as a Gym Owner Join us for an enlightening podcast episode with Mitch Shooks, a seasoned fitness professional who has achieved remarkable success in the industry. As we explore the evolution of the fitness world, Mitch highlights the positive strides made, providing diverse options for people to embark on their fitness journey, ranging from community recreation to concierge fitness services, group classes, and self-led fitness centers. He...

Are you ready to unlock the secrets to becoming the ultimate coach in the world of fitness? Join us as we dive deep into the realm of fitness, health behavior, and the psychology behind lasting results. Whether you're a fitness professional, a dedicated fitness enthusiast, or someone looking to take their fitness journey to the next level, this podcast episode is tailored just for you. Imagine having the power to guide your clients through the three essential phases of their fitness...

Welcome back to our channel, your trusted guide to personal growth and professional achievement! In our latest video, "The Surprising Secret to Becoming a Great Coach," we dive deep into the crucial foundations of effective coaching and provide insights that could revolutionize your approach. This isn't just another video about fitness, personal training, exercise, or weight loss. It's about transforming your coaching journey from being 'good' to 'great.' You might recall Jordan Peterson's...

Habits & Behavior - How the Fitness Industry is Falling Short Welcome to our latest episode, "Habits & Behavior - How the Fitness Industry is Falling Short." Today, we challenge the conventional understanding of personal training, nutrition coaching, and weight loss - by delving into the intriguing world of behavior science. Why is it that even with the most effective exercise regimens and diet plans, many people struggle with weight loss? The answer often lies not in the workout or...

Beginners Guide to the Gym: The Key to Starting Your Fitness Journey Are you a beginner looking to kickstart your fitness journey? Are you looking to lose weight with support from trained professionals and in a place with like minded individuals. Look no further! In this comprehensive YouTube video, we provide you with the ultimate guide to navigating the gym as a beginner. Starting your fitness journey may seem daunting, but we assure you that it's easier than you think. Whether you're...

"Becoming a Personal Trainer: 8 Things You Need to Know Now!" is a comprehensive guide, unveiling important realities that every aspiring fitness professional should understand before embarking on their journey in the fitness business. This guide offers valuable insights into the less-talked-about aspects of the profession, providing a realistic picture of the life of a fitness trainer helping people with their weight loss and healthy behaviors.  Many mistakenly believe that a personal...

"Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One" sets out to debunk the rosy illusion surrounding the profession of personal training. This in-depth exploration goes beyond the sweat-slicked glamour and allure that fitness ads sell and dives headlong into the stark reality of the fitness industry. This exploration aims to present a realistic view of the profession, but it also celebrates the potential rewards and fulfillment this career path can...

Welcome to this episode "If you're a personal trainer, don't work for the gym, or should you…", from the podcast "Becoming the Ultimate Coach with the Jock and the Doc" for every personal trainer, fitness enthusiast, and everyone navigating the labyrinth of personal training career options. Hosted by industry veterans, Scott and Dr. Janine Stichter, this is where you'll find expert personal training tips, inside knowledge on what to expect from a personal training session, and valuable advice...

Welcome to the latest episode of Becoming the Ultimate Coach! In this informative discussion, Dr. J and Scott delve into the fascinating world of habit loops and how they can be harnessed to help your clients achieve lasting results toward a healthier lifestyle. By breaking down each step of the habit loop (cue, routine, and reinforcement), you will gain a deep understanding of how habits are built and how to use this knowledge to better impact your clients. Tune in now to learn how to guide...

Welcome to the latest episode of Becoming the Ultimate Coach! As a coach, you may have noticed that even with clear direction, your clients may struggle with executing their goals. In this insightful discussion, Dr. J and Scott delve into the four common barriers to change: time, finances, social support, and emotional support. By providing a deep understanding of each of these barriers and practical applications to overcome them, this podcast will equip you with the tools to become an even...

In the highly anticipated second installment of the cognitive biases series from "Becoming the Ultimate Coach," Dr. J and Scott delve into the fascinating world of cognitive biases and explore three new biases - the illusory truth effect, negative bias, and peak-end rule. Understanding these biases can not only improve a coach's ability to communicate effectively and motivate clients, but it can also help coaches better understand themselves, their clients, and their business. By recognizing...