In this latest episode of "Becoming the Ultimate Coach," Dr. J and Scott take a deep dive into the topic of cognitive bias and how it can impact every aspect of fitness coaching. They not only discuss how cognitive biases can affect client compliance but also how they can impact a coach's own communication and actions, as well as their business success. In this episode, Dr. J and Scott cover the status quo effect, unit bias, and the spacing effect, and by understanding these biases, fitness...

Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better's headquarters, all focused on improving revenue through our 360 Wellness approach. Our takeaways include: using the 360 Wellness approach to attract clients who train at other fitness facilities, using the approach to work with clients who aren't yet ready to start training, and using the approach to earn more revenue from current clients. Whether you're a seasoned fitness...

Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better's headquarters, all focused on client compliance. Our takeaways include: taking behavior coaching off the gym floor to achieve better outcomes, using the minimal effective dose to avoid overwhelming clients, and understanding and applying the root causes of behavior to achieve greater success in achieving fitness goals. This episode is packed with valuable insights and actionable...

Welcome to another exciting episode of Becoming the Fitness Ultimate Coach! In this episode, we're delving into the fascinating topic of communication styles and how they can help you connect with your clients and people in general. Our host, Dr. J, has expertly translated the latest research on communication styles into an easy-to-understand format specifically designed for fitness professionals. Throughout the episode, you'll learn about the six different communication styles and gain...

In this episode of Becoming the Ultimate Coach, we're discussing a recent innovation in fitness technology: Continuous Glucose Monitors. Join us as we explore the benefits and drawbacks of using these devices to enhance a fitness routine. From real-time blood sugar monitoring to the actual financial cost of this tech, we'll cover all the key points you need to know to decide if CGMs are the right tool for you or your clients. Whether you're a fitness enthusiast or a fitness coach, this...

Explore the world of AI in fitness with this must-watch video! Discover the benefits and drawbacks of using artificial intelligence in personal training and fitness. From generating detailed meal plans to the often overlooked information to implementation gap, Dr. J and Scott delve into all the key points you need to know to understand and integrate this new technology. Whether you're a personal trainer or a fitness enthusiast, this video is for you. Get ready to learn about the future of...

In this episode, Dr. J and Scott discuss the surprising results of a recent poll of 17000 fitness consumers. The poll reveals that consumers are evolving past singular goals of just weight loss or performance maxes and are embracing a more holistic goal for their fitness. Dr. J and Scott distill the poll results down to usable strategies you can implement to better impact your clients and improve your business.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more...

You might be surprised to hear that a majority of 17,000 fitness consumers listed "wellness" as their fitness goal for 2023. In this episode, Dr. J and Scott reveal how to incorporate that goal into your marketing, sales, and services to meet the ever-evolving needs of your clients.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training...

Some clients have the misconception that the best program is the one they're not doing, so they hop from approach to approach without making real progress on their goals. Their enthusiasm can be an asset if you know how to direct it. This episode will explore the steps that you as their coach need to take to reliably produce the results your client wants.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this...

This episode will help you tailor your coaching to those clients who embrace the idea of "more is better." Their intensity can be a valuable asset on their fitness journey, but it can also present some unique obstacles. Discover strategies to keep this client healthy and on track with their goals.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness...

This episode will help you tailor your coaching to those clients who are "all in" and willing to take on every recommendation you could offer. At first glance, it may seem like the dream client/coach situation, but there are drawbacks. Discover how to shape this type of client's unrealistic expectations and set them up for long-term success.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs...

Do you want to understand why clients continue with behaviors that you both agree are counterproductive? The answer is the root causes of behavior and in this episode, Dr. J gives you the insights you need to see higher compliance, better results, and less frustration on the part of both you and your clients. You'll discover how to find the appropriate replacements for your clients, the important distinction between moderator vs. abstainer, and how to set your clients up for success in...

What if lack of willpower and motivation wasn't the thing keeping your clients from being consistent? In this episode, Dr. J reveals how the root causes of behavior impact client compliance and then does a deep dive into the root cause of tangible. You'll discover how to explore these root causes with your clients, how to avoid the weekend binges you see with many clients, and how to capitalize on clients' hobbies to produce better results.  Interested in BECOMING the ULTIMATE FITNESS...

Improve client compliance, get better results, and reduce frustration for both you and your clients by understanding the root causes of behavior.  In this episode, Dr. J shares how you can use an understanding of the root cause of escape to produce easier and more enjoyable results for your clients. You'll discover realistic substitutions for some unhealthy behaviors your clients may be engaging in and the nuances to consider when offering replacement strategies.  Interested in BECOMING the...

When you understand the root causes of behavior, you can get higher compliance, better results, and less frustration for you and your clients. In this episode, Dr. J addresses the root cause of escape, the importance of "fun", and how to select appropriate strategies so your clients can achieve their goals without relying on willpower and deprivation.  Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if...

In this episode, Dr. J shares how to increase your revenue from your current clients by offering new services, raising prices the right way, targeting your messaging, streamlining logistics, and prioritizing convenience. Scott brings the business side into sharp focus by exploring the nuances of top-line revenue vs. bottom-line profit through several real-world examples. Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this...

Your biggest competitor is not the other fitness facilities in town. Your biggest competitor is the couch. Once you understand this, you should shape your language, advertising, and features to reflect that fact. Dr. J walks through how to highlight the appropriate elements to speak to your target audience.   Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness...

Clients need more from you, but as Dr. J warns in this episode,  more is not necessarily better even when it comes to "value." Adding the right value is crucial to your success. You must also possess the language to adequately convey that value to your prospects and clients. Watch this episode to learn how. Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training...

To get more clients, you need to know what clients value. In this episode, Dr. J introduces the four different types of value: functional value, monetary value, social value, and psychological value. Her exploration of each of these will give you a better understanding of "value" so you can attract and retain more clients. Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening...

Becoming the Ultimate Fitness Coach Episode 52 - Becoming Brilliant at the Basics - Non-Verbal Communication  Over 50% of communication is body language, so it’s important to understand the message you’re conveying. The way you move, carry yourself, and proximity all have a dramatic effect on your impact and income. Dr. J walks through how to optimize these factors to demonstrate value to your clients.  👇Interested in BECOMING the ULTIMATE FITNESS COACH? Find out more here...

Becoming the Ultimate Fitness Coach Episode 51 - Becoming Brilliant at the Basics - Appearance  We assume a level of automaticity with the basics, but intentionally visiting the topics can be powerful. Dr. J discusses the messaging delivered to your client by how you look. All the details are covered from hair to shoes and everything in between.  👇Interested in BECOMING the ULTIMATE FITNESS COACH? Find out more here 👇 http://healthybehaviorinstitute.com Give this video a thumbs up if you...

Becoming the Ultimate Fitness Coach Episode 50 - Becoming Brilliant at the Basics - Networking Networking is a two-way street that requires some diligence on your part. Dr. J discusses becoming the “nucleus” for your client’s fitness journey and how that serves your clients and strengthens your relationship with them. Scott chimes in with the concept of having a first-person experience (when applicable) with the professionals you’re referring to.  👇Interested in BECOMING the ULTIMATE FITNESS...

Becoming the Ultimate Fitness Coach Episode 49 - Becoming Brilliant at the Basics - Education As humans we often go deeper on subjects we’re familiar and comfortable with, but as Dr. J explains in this episode, expanding your education to broader areas both sharpens your brain and keeps you curious. Dr. J and Scott go on to examine the nuances of adding value to your clients and keeping a level of enthusiasm for your career.  👇Interested in BECOMING the ULTIMATE FITNESS COACH? Find out more...

Becoming the Ultimate Fitness Coach Episode 48 - Becoming Brilliant at the Basics - Know Yourself When you understand your own personality, you can better craft your client selection, your ideal schedule, and your career. Dr. J (behaviorist) walks through how to examine yourself in relationship to the roles you do at both work and recreation to bring the most fulfillment and find your ideal work/life "balance."  👇Interested in BECOMING the ULTIMATE FITNESS COACH? Find out more here...