In this episode, Dr. J and Scott discuss the surprising results of a recent poll of 17000 fitness consumers. The poll reveals that consumers are evolving past singular goals of just weight loss or performance maxes and are embracing a more holistic goal for their fitness. Dr. J and Scott distill the poll results down to usable strategies you can implement to better impact your clients and improve your business.  ______________ Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training #business  Thanks for listening to this episode: Understanding the Fitness Consumer of 2023 - Part 2 | Behavior Change Fitness Podcast 2023 | BUC #65