In this latest episode of "Becoming the Ultimate Coach," Dr. J and Scott take a deep dive into the topic of cognitive bias and how it can impact every aspect of fitness coaching. They not only discuss how cognitive biases can affect client compliance but also how they can impact a coach's own communication and actions, as well as their business success. In this episode, Dr. J and Scott cover the status quo effect, unit bias, and the spacing effect, and by understanding these biases, fitness coaches can better tailor their coaching approach to meet their clients' needs and preferences. Additionally, coaches can use this knowledge to communicate more effectively and connect better with their clients. Moreover, understanding cognitive biases can help fitness coaches make more informed decisions about their fitness practice and tailor their approach to produce the income they want. By making subtle changes in their coaching approach, fitness coaches can optimize their business success and increase their income potential. Overall, understanding cognitive biases can make a significant difference in a fitness or wellness practice, both in terms of impact and income potential. If you're a fitness coach looking to upskill and improve your coaching approach, this episode is a must-watch! Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training #business  Thanks for listening to this episode: Cognitive Biases and Their Impact on Your Coaching | Behavior Change Fitness Podcast 2023 | BUC #71