Feel like your personal training clients aren't getting the fitness and health results they want? Hosts Scott and Dr. J reveal the #1 mistake fitness professionals and certified personal trainers make - not matching the plan to the goal by leveraging behavior science. Without understanding habit change strategies, even the best exercise and nutrition plans from fitness trainers and nutritionists fall short. Scott explains how fitness training alone often proves insufficient for most weight loss or lifestyle change goals. Even adding nutrition coaching sparks limited long-term change if clients don't embrace new healthy habits. Early compliance vanishes when motivation fades. Dr. J echoes the need to ground coaching in evidence-based psychology techniques. Decades of research on behavioral psychology reveals why we act the way we do. Ignoring this glaringly hampers client success for gym owners and fitness coaches. While exercise knowledge is crucial, human behavior determines outcomes. Both acknowledge behavior change is complex and challenging. But lasting transformation requires comprehending those intricacies, not dismissing them. There are proven frameworks to systematically shift mindsets and actions. For example, Scott notes the huge role environment and cues play in habit formation. Fitness coaching must extend beyond gyms to help reshape clients' surroundings and triggers to support healthy habits. Dr. J highlights the power of community and social support for intrinsic motivation and accountability. Incremental, sustainable habit change focused on enjoyment trumps extreme makeovers bound to fail. Jumping to solutions without understanding clients' experiences and perspectives dooms progress. Dr. J stresses the wellness journey never ends. Maintenance needs equal priority to achievement for fitness business owners. Relapse prevention and resilience techniques from fitness psychology enable clients to navigate obstacles. In summary, helping clients achieve transformational goals demands fitness business coaches master behavior change strategies. Without it, fitness professionals severely limit impact and career potential. To drive breakthrough results, mindset and habit change must take center stage. The #1 coaching mistake is failing to lead with science-backed behavioral techniques. Keep watching for more videos on: Fitness, health behavior, fitness professionals, fitness trainers, nutritionists, fitness training, fitness mentor, fitness business, fitness, fitness coaches, gym owners, fitness business coach, fitness business mentor, fitness psychology, psychology, behavior coaching, health, healthy habits, behavioral psychology, fitness podcast, certified personal trainer, fitness business podcast, weight loss, Healthy behavior institute PG clean, family friendly, no swearing ______________ Inspired by  https://www.youtube.com/@AlexHormozi https://www.youtube.com/@RenaissancePeriodization https://www.youtube.com/@UCcBbwZNe1l1wjvWkea0ZMGA  Also check out these past videos of ours Unlocking Lasting Fitness: The Art of Balancing Quick Results https://www.youtube.com/watch?v=TNXosjr6Vsg Uncover the Secret to Stop Overeating - Find out the 5 Tips! https://www.youtube.com/watch?v=_WVjvkA6SBQ Uncovering The Dark Side of Being a Personal Trainer: Don't Ignore This Before Becoming One https://www.youtube.com/watch?v=T5ZGkbOMk-I Becoming a Personal Trainer: 8 Things You Need to Know Now! https://www.youtube.com/watch?v=xA4TsRGfY78 Interested in BECOMING the ULTIMATE FITNESS COACH?! Find out more here 👇 https://healthybehaviorinstitute.com/ Give this video a thumbs up if you enjoyed listening 👍 #fitness #training #business  Thanks for watching The #1 Mi