Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born. Want to...

James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow! In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones. Check out Atoms, The official Atomic Habits app. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction,...

Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company. Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health. Eight Sleep is currently used by pro athletes and top performers across multiple industries and...

Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream.  In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series in TV history. The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of...

Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k). He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan. His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Want to get a short note from me each week with what I've learned from interviewing...

Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is. We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you. Behind the Brand started as a side hustle because in 2008 my little start up was in trouble. I had just resigned from a big brand marketing job at one of the biggest studios in Hollywood. My dream...

Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you... Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business. Another reason building a brand matters is because clients now require it. That is, when Serhant or his agents do marketing for a property,...

Sometimes you're just born with it. At least that's how it feels with the current G.O.A.T. of BMX lifestyle, Nigel Sylvester. Nigel was just a toddler on his little red tricycle when he was drifting around cones set up as race course by his cousin on his driveway. Admiring and modeling the great Dave Mirra growing up, Sylvester went pro at age 18 and was recruited by Mirra to rep his team. Flashforward 18 years later and Sylvester is still going strong but has expanded his brand into...

Timm Chiusano is a very talented media executive with a corporate 9-5 managing a team and small business clients under his purview. He's also got a growing side hustle as a very unlikely social media influencer with more than 1M followers on TikTok as well as an expanding audience on other platforms. How did this happen? How did he do it? In my observation, at the heart of Timm's success and popularity is the fact that he's all of us. That is, he's a mild-mannered guy living in Brooklyn...

Tyler Joseph and Josh Dun make up the talented band Twenty One Pilots.  I first met Josh coming off the heels of my first Twenty One Pilots concert in 2017 when someone from his team reached out to me for him to come on the podcast to talk about his new company and venture with Haylee Williams from Paramore. The two of them teamed up to do a hair dye product… Since then, Tyler and Josh have done a lot, including making new music to get us thru this Fourth Turning — they both go married and...

Dr. Jonathan Leary has created a new category business called a Social Wellness Club -- the Remedy to enhancing our health and social life through human connection and self-care. What is it exactly? Imagine if SoHo House and Equinox had a baby -- and it was staffed with full-time physios, ice baths, hyperbaric chambers, saunas, I.V. drip stations and more. That's Leary's new Remedy Place. I hope you enjoy this episode as much as I did! Special thanks to our sponsor Plunge! Introducing...

Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at a competitive market price. Word is spreading fast but only 3 years in feels like this dynamic duo is just getting started. Plunge just launched...

Chances are that you've seen or heard about Bryan Johnson before. The tech genius behind Venmo has a new lease on life with a mission for anyone else who wants to join him that's pretty ambitious: Don't Die. His videos are everywhere and have amassed a billion views and counting. His new venture is called Blueprint and it aims at breaking the status quo on how we think about -- everything. I hope you enjoy this episode as much as I did! Special thanks to our sponsor Plunge! Introducing...

In 2006, Andrew Wilkinson was a young college dropout working as a barista in Canada while pondering his next move. His trajectory changed after a casual conversation with two web designers who had turned the coffee shop into a makeshift office. Wilkinson, napkin math in hand and enamored by the potential profits and lifestyle, took the bus to the local bookstore and bought a book on web design. Soon enough, he picked up his first local client for $500. “I ran the numbers in my head, and I...

Chris Anderson leads the team at TED and has recently written written a book called, Infectious Generosity. Behind the Brand host Bryan Elliott and Chris sit down in front of a live audience to discuss. Check out Chris' new book here: https://amzn.to/3wm2YaN Chris' website on the book here: https://www.infectiousgenerosity.org/ Special thanks to our sponsor Plunge! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary...

Navy SEAL Jocko Willink talks about leadership; tips for success: the Jocko brand and much more on this episode of Behind the Brand. More about Jocko here: https://jocko.com/ https://jockofuel.com/ https://jockopodcast.com/  New! https://www.behindthebrand.tv/vip Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your...

This sesh with Laird is one of my favorites! Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, producer, TV host, fitness and nutrition expert, husband, father, and adrenaline junkie. At 6’3” and 215 pounds, Laird is unique in the way that he balances flexibility and strength. A renowned innovator and guiding genius of crossover...

One of my traditions in the new year is to read a quote often attributed to F. Scott Fitzgerald. Based on my research, this actually may be an adaptation from a screenplay or movie -- but whatever the case and for me --the words and message are more important than the context of the person (who may have written it): “For what it’s worth … it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the...

What can I say about Seth Godin that hasn’t already been said. Seth literally created and defined the term, “Work that matters” and this philosophy has become a North Star for me to aspire to in my own work. He’s also helped me see Purple Cows; lead a Tribe; become a Linchpin; cross over Dips; Poke more Boxes; Not Fly too Close to the Sun and focusing on Practice to name a few. I'm proud to call him a mentor and friend.  In this informal chat we talk about his book on leadership, The Song of...

Bestselling author Robert Greene is one of the most influential and prolific writers of our day. With multiple bestselling books including The 48 Laws of Power, Mastery, The Art of Seduction and more, he has attracted a massive following of fans who continue to be inspired by his works. Robert just released an anniversary edition of The 48 Laws but it might be sold out! I bought a copy for myself and highly recommend it. The evergreen version is available as well here. As always, my goal is...

"If I follow the trail of your stress, it will take me to your deepest fears…" I have a confession — prior to meeting Tony Robbins, I was not the biggest Tony Robbins fan. I’m not the kind of person who would attend one of his events…jump up and down or tolerate him shouting at me during a 10-hour seminar. But then he taught me, "Life is the dance between what we desire and fear most." Tony who is larger than life actually made a huge impact on how I think about myself and the world. I still...

"The Work Reveals Itself as You Go..." I just finished Rick Rubin’s new book called The Creative Act. It’s a book on his process and his methods. If you don’t know Rick Rubin, he’s one of the most prolific music producers on the planet — taking the good work and making it better for talent like The Beastie Boys, AC/DC, Red Hot Chili Peppers, Johnny Cash, Tom Petty, Weezer, Linkin Park, Neil Diamond, Metallica, Shakira, — almost the entire A-list music industry including Dan Reynolds of...

Listen to this before you take any supplements — especially  creatine  This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to suss out the nuggets that will help you build your brand on a personal or professional level. Here we go! Want to listen to the full-length episode? Go here ➡️ iTunes: Spotify:  Special thanks to our sponsor Plunge! Introducing the all-new...

Dr. Hyman’s clinic, The UltraWellness Center, is home to a team of incredible Functional Medicine physicians he has personally trained. To learn more about his work at Center for Functional Medicine, where he is a Senior Advisor, visit the Cleveland Clinic. Dr. Hyman is also on the board for the Institute for Functional Medicine, a great resource for finding a Functional Medicine practitioner near you. Also check out Function. Starting with 100+ lab tests and insights based on your results....