Ah, personal and professional branding.  There's a slew of information out there on creating your brand through your online profiles, your personal elevator speech, etc.  The problem?  You already HAVE a brand, whether you have a LinkedIn profile or not.    And if everyone thinks you're a pain in the butt, the fanciest elevator speech in the world won't help you.    In today's episode, we're going to look at the way our brands are ACTUALLY built, and discuss how perceptions play into our brands.  We'll also dig into some practical tips to understand what our brand already is, and how we can grow our brand in the direction we want.  So forget about creating your own tagline.  Let's get into what REALLY matters when it comes to branding! ********** If you enjoy this podcast, please help spread the word by sharing it with your friends!  Subscribe to our mailing list at bellydancealchemy.org Follow the podcast on Instagram @bellydancealchemypodcast We also have a Youtube channel with more content!  Belly Dance Alchemy Videos  If you want to grow your professional skills, either 1:1 or through workshops at your company or organization, let's chat!  For a 30-minute complimentary consultation, email me at [email protected], go to bellydancealchemy.org, or reach out to me on LinkedIn, so we can see if I'm a good fit for your needs.