Today we talk to someone who has over 15 years event experience in Berlin, who I consider to be something of a legend – even though we have amazingly never met before!!   Stuart, like me, is a great fan of Berlin and all it has to offer for major events.     Also like me he arrived to Berlin from London, even at around the same time, and have benefitted enormously from this vibrant and family friendly city.   Listen in as Stuart explains how he is creating new business around the enabling that new technology has brought and how he puts a very positive spin on the future!!   He brings his experience form working in one of Europe’s leading PR agency to the events industry will a view to really working on ROI and increasing the shelf life of events.  He also embraces warmly the idea of collaboration with other event agencies to help them add value to their clients.   Next Convention has been modest in promoting itself but organizes something like 1,500 events a year and focusses very much on bringing innovation into play.   We discuss together the role that meaningful data is starting to play today as the technology allows more accurate tracking and can add value to the event to increase its ROI.   Stay ‘til the end as we also talk about the sustainability and carbon footprint of our industry, which is nowadays no longer an option but a must have – and the cost benefit it brings.   Finally we talk a little about the “Common Good Economy” which is becoming so important to younger people entering the business today before taking a lovely positive spin on where the event industry is going moving forwards before sharing some personal tips of where we can meet next time!     Subscribe Apple | Google | Spotify | Stitcher | iHeart   A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com