Ladies and Gentlemen!   Take you seats and buckle up for a whirlwind tour around the world of events with the amazing Björn Kempe!!   Björn has over 20 years’ experience representing and brokering  major trade fair organisations in Asia – whether Singapore, Shanghai, Bangkok or Hong Kong.. he has seen them all!!   Now that Björn is back in Berlin a big shout out goes to Mash Media’s own Paul Colson who brought the two of us together and resulted in this value packed podcast so listen up!!   Björn spends time with me to not only wax lyrical about Berlin, but also to offer some incisive answers to the following questions:   Q: How has the pandemic acted like a wildfire in the events industry and are we now seeing the sprouting of new green shoots?   Q: To continue the polemic, after a forced break from just fighting fires in many cases, where is the good ship HMS Events Industry navigating towards?   Q: How will your newly released book “The Future of the Events, Exhibitions and Congresses”  – a book compiled by the musings of 26 C -Level authors from around the world -  help us set course?   Q: What role is private equity playing in the shaping of the future landscape of the events industry?   Q: What is a MICE Hedge Fund and an Internationally listed MICE Index?   Listen to the end too, as not only is there a special offer to BAB listeners for his book, which is absolutely essential reading for those in the industry, but he also drops some golden nuggets of advice regarding cultural differences from the West to the East!   Wow!! What can I say apart from thanks again Paul for bringing this powerhouse of knowledge into our sphere of influence!!     Subscribe Apple | Google | Spotify | Stitcher | iHeart   A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. - https://www.apodcastcompany.com and www.podcastsyndicator.com