On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation,  Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make a constructive contribution to discussion, debate and innovationHow Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during lockdownUsing polarisation as a communication tool can be incredibly powerful for good and badFinally, we hear the best suggestion of the series so far, for what drives better business outcomesPresented by Sarah Waddington and Stephen Waddington For more information visit https://www.wadds.co.uk/ With thanks to our production partners at What Goes On Media