On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business.   They discuss: ·       The potential of artificial intelligence as a tool to support marketing and public relations activity ·       The risk issues that business leaders should be concerned about in thinking about data and the application of AI  ·       The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and society ·       The division of labour between people and machines ·       How to embrace and learn about the application and potential of AI and build skills for the future ·       How being tenacious and making things happen leads to Better Business Outcomes Presented by Sarah Waddington and Stephen Waddington For more information visit https://www.wadds.co.uk/ With thanks to our production partners at What Goes On Media