As technological innovation has continually evolved in the last several decades, marketing has had to change along with it. Almost everything about how marketing is done today, including the notion of a brand itself, needs complete re-imagination. Raja Rajamannar is a master of this transformative work, most notably in his current role as Chief Marketing Officer and President of Healthcare at Mastercard, where he oversees the creation, development, and successful scaling of Mastercard’s healthcare business across multiple regions. Raja shares the forward-thinking ways all companies must reinvent their entire marketing landscape to win the mindshare, business, and loyalty of consumers worldwide.