As technological innovation has continually evolved in the last several decades, marketing has had to change along with it. Almost everything about how marketing is done today, including the notion of a brand itself, needs complete re-imagination. Raja Rajamannar is a master of this transformative work, most notably in his current role as Chief Marketing Officer and President of Healthcare at Mastercard, where he oversees the creation, development, and successful scaling of Mastercard’s...

Antonio Melo brings his personal passion for social justice as a 1st generation American from Columbia to Humana’s Digital Experience Center, where he leads the charge to educate and advocate for Black and Latinx access to healthcare. As an ally for equality and justice, Antonio is empowering Humana to push the conversation from performative to actionable outcomes. Humana leads the charge as a brave company invested in uplifting disenfranchised communities to make informed decisions about...

Design justice harnesses universalist design principles and practices to uplift intersectionally disadvantaged and multiply-burdened groups. Design justice is fundamentally about the power struggle within the design process - Who has it, what they do with it, and how it affects those without it. We must acknowledge that designers tend to unconsciously default to imagining users whose experiences are similar to their own. This becomes inherently problematic due to the current breakdown of the...

We cannot afford to leave communities behind, and Richard Bynum Chief Corporate Responsibility Officer for The PNC Financial Services Group is taking steps to uplift their internal and external communities, recognizing their responsibility to A.C.T: Build Acumen around the things you do not know, Challenge the norm, and seek Transparency throughout the learning process. By investing in grassroots community development, education, and financial wellness, PNC is changing the game when it comes...

Dr. Sanjay Gupta, the multiple Emmy® award winning Chief Medical Correspondent for CNN, joined us at our annual Health Experience Design Conference this past April 2021 for an exploration of health & wellness, with Mad*Pow Founder and CXO, Amy Heymans (and host of this podcast!). Amy & Dr. Gupta discussed the primary lessons learned from COVID-19 and how they might shape our future in positive ways. Dr. Gupta also shared his perspective on how stress affects our health, how we keep...

This episode of Better Experiences features Janaki Kumar, Head of Design for JPMorgan Chase & Co. Janaki is a thought-leader in design-led innovation. She is committed to delivering award-winning products and services that help businesses transform the way they work. In this episode Janaki and Amy discuss as design leaders, you must step back and let your team make design decisions that you might not make yourself - the best way to contribute to the success of your team is to step back...

This episode of Better Experiences features Robin Glasco, Co-Founder & Managing Partner at Bambü. It took a horrendous healthcare experience to compel Robin Glasco to forego a potential career at Nike to go after her calling. Equal parts healthcare strategist, entrepreneur and mother of dragons, Robin has found her place in the world that aligns her purpose with her passion and prowess. As a strategist, she rebukes complacency and has an innate need to torch monotony. As an entrepreneur,...

This episodes guest is Russ Wilson, CXO & Head of Design at Fidelity. Russ Wilson is a user experience and product executive with 20 years experience in designing and developing successful software applications. Russ focuses on results, balancing innovation and creativity with practical considerations. He has a special expertise in product strategy, user experience design, user interface engineering, and creative thinking. Throughout his career Russ has Managed direct and matrixed teams...

This episode of Better Experiences features a conversation with Adrienne Boissy, Chief Experience Officer of the Cleveland Clinic Health System and a staff neurologist at the Cleveland Clinic Mellen Center for Multiple Sclerosis. Dr. Boissy leads initiatives to address and improve every aspect of a patient’s encounter with the Cleveland Clinic Health System – from their physical comfort to their educational, emotional and spiritual needs. This conversation explores how empathy can inspire us...