Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.
Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.
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Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly...
Published 06/28/22
One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share...
Published 06/21/22