This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
Why should software vendors take a channel-first approach with their go-to-market strategy? According to veteran channel executive Meg Brennan, the benefits are substantial, and everything runs smoother with a solid distribution network and quality partners. In this episode, the respected channel...
Published 05/17/23
How are go-to-market strategies evolving for cloud-centric vendors? What role does distribution play in growing and supporting the IT channel? How can vendors better leverage their industry relationships to scale their business? Listen for those answers (and more) in this installment of Beyond...
Published 04/26/23